Page four is the most expensive place to sit. The page exists, the intent is right, and almost nobody arrives. Here is the sequence we run when a client is stuck between positions twenty and fifty. Weeks one to four: diagnose honestly* Pull the queries where you rank between eleven and fifty and sort them by commercial value. * For the top twenty, read the pages currently in the first three positions and note what they have that you do not. * Check indexation before anything else — a page...
